"En Route" Business Plan

BRIEF: AN INDEPENDENT PROJECT, TASKED WITH CREATING A BUSINESS PLAN, MARKET ANALYSIS, CASH FLOW PITCH AND PROMOTIONAL MATERIALS. 

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OUTCOME: EN ROUTE" IS A JOURNEY-PLANNING APP DEVELOPED IN MY YEAR IN INDUSTRY. DURING MY DAILY COMMUTE, WHERE TIME MANAGEMENT WAS ESSENTIAL, I REALIZED THAT EXISTING APPS FAILED TO DELIVER OPTIMAL EFFICIENCY.

WHEN SEARCHING FOR LOCATIONS SUCH AS COFFEE SHOPS OR GROCERY STORES ALONG MY ROUTE, MOST APPLICATIONS ONLY PROVIDED RESULTS BASED ON MY CURRENT LOCATION, RATHER THAN ALONG THE JOURNEY FROM POINT A TO POINT B. THIS LIMITATION WAS ESPECIALLY NOTICEABLE WHEN NAVIGATING THE LONDON UNDERGROUND, WHERE FINDING RELEVANT LOCATIONS BETWEEN STATIONS COULD BE BOTH TEDIOUS AND INACCURATE.

MY GOAL WAS TO CREATE A SOLUTION THAT MAXIMIZED TIME SAVINGS BETWEEN DESTINATIONS. IN DEVELOPING THE APP'S FEATURES TO OPTIMIZE ROUTES AND IMPROVE EFFICIENCY, I INCORPORATED FACTORS LIKE STORE HOURS, LOCATION REVIEWS, DURATION OF STAY, AND PROXIMITY TO STATION EXITS, ALL AIMED AT PROVIDING PRECISE JOURNEY TIMES AND ACCURATE ETAS. THE APP'S MINIMALIST AND CONTEMPORARY DESIGN IS TAILORED TO APPEAL TO COMMUTERS IN CREATIVE INDUSTRIES.